I'm amazed at the things considered to be newsworthy sometimes. Let me give you an example. Telecom's IT subsidiary, Gen-i, has just announced the opening of a new data centre, and the trade press have picked up the story. A data centre is a facility used to house specialised equipment, from which services are provided. They are not dissimilar to a telephone phone exchange, power station or other capital intensive facility operated by utility companies. Apart from promotional value (to Gen-i, promoting it's wares), I fail to see how the opening of a facility is actually newsworthy. It's not as if customers visit data centres, as they do bank branches or retail outlets. Surely the long-since commoditised information technology market means the primary interest of customers is that the services they purchase work as promised? Who cares whether a service provider doubles the capacity of an existing facility, or opens a new one? Must be a slow news day...
Thoughts on corporate purpose, strategy and governance; our place in the world; and, other things that catch my attention.