One of the challenges that many businesses face is keeping up with the moving competitive landscape—and matching strategy to the competitive environment. All too often, something changes and businesses don't see it coming.

As with any potentially destructive natural events like earthquakes and tsunamis, businesses need to monitor the landscape carefully to detect the emerge of competitive threats early—to maximise their response. The helpful article published by HBR this week encourages strategists to think carefully about how tomorrow's industry could be structured. The world-class authors posed five questions to help work through this. I commend the article to you.