New Zealand has a proud heritage of export-led growth. For over 100 years, the world has beaten a path to our door to buy our protein and fibre. Superficially, this has been great for the nation. Export sales from our large companies grew by 40% in the four years to 2011. Yet in the last 50 years, New Zealand's OECD ranking has plummeted—from the top-5 to well into the bottom third of the list. The trouble is that our large exporters sell low margin commodities. They contribute little to the economy in real terms. And export growth in the rest of the market is languishing at less than 2%. Clearly, our smaller, aspirational companies aren’t getting the traction they need to grow.