According to a survey commissioned by accounting software firm MYOB and conducted by Colmar Brunton, New Zealand firms are slow adopters of technology. A newspaper article which summarises the research report was published today. The report contains statistics about the digital world, including cloud-computing uptake and website presence. The article suggests that NZ businesses are "off the pace", and goes on to imply that the NZ economy is weaker as a result of slow technology adoption.

Gosh, this is heady stuff. The Internet has changed the way we live and work, and no doubt will continue to do so. But to say that an economy is weaker because uptake of the latest iterations of computing capability is slow is a big call. Businesses need to get clear about their motivations and choices. I know many SME firms that operate well (ie. very profitably) using so-called legacy computing systems. They have not embraced cloud computing (for example) because the financials and or security risks simply do not stack up for them.

Finding new and more efficient ways of doing things is an important element in the business mix. In fact, the pursuit of sustained competitive advantage demands that we continue this quest. However, jumping on-board with a new development because everyone else is seemingly doing so is not a sufficient justification. We need to be careful to avoid the trap of seeing all innovations as panaceas. We have much to learn from history in this regard. While some innovations will prevail, many of today's so-called innovations will be re-labeled as "fads" in the future, just as we have re-labeled earlier developments. Let's keep our eyes open and our brain engaged when looking at new innovations. I suspect the economy will be better for it.

*Declaration. I happily use a mix of cloud- and local-computing tools on a daily basis.

How well do you understand the competitive environment your business operates in? Most strategic planners and executives know that matching their strategies to their environment is crucial. Further, most claim to have a good understanding of their environment. However, recent research conducted by BCG and published in HBR indicates that the majority of firms misread their environment. Consequently, they run the very real risk of adopting an inappropriate strategic style and/or developing flawed strategies.

Helpfully, there are many good tools available (a quick Google search will get you started) to help planners and executives read their environment more accurately. It is my experience that firms that use these tools, and engage a skilled facilitator to challenge assumptions, tend to create strategies that are more well suited to their environments. And that's got to be good for business in these tough economic times, don't you think?

New Zealand has a proud heritage of export-led growth. For over 100 years, the world has beaten a path to our door to buy our protein and fibre. Superficially, this has been great for the nation. Export sales from our large companies grew by 40% in the four years to 2011. Yet in the last 50 years, New Zealand's OECD ranking has plummeted—from the top-5 to well into the bottom third of the list. The trouble is that our large exporters sell low margin commodities. They contribute little to the economy in real terms. And export growth in the rest of the market is languishing at less than 2%. Clearly, our smaller, aspirational companies aren’t getting the traction they need to grow.

How should we respond to this? Do we accept our place in the world? Or should we make the changes necessary to punch above our weight as we have done so well in the past? The late Sir Paul Callaghan was right when he argued that diversification into high-value, high-margin businesses is crucial to our economic future.

The question in my mind, having read the 2012 Budget summary and subsequent comments from MEA, interest.co.nz and others is this: “What role should the government play (if any), to kick start this reinvention of New Zealand’s economy?”

One of my core motivations for embarking on my doctoral research is a deep belief that a link exists between good company performance and the 'two socials'—social progress and societal wellbeing. If companies can find ways to sustain high levels of performance, then society will be better for it. Getting ahead is good, we have all heard and read messages extolling the virtue. However, many have interpreted 'getting ahead' as getting rich—presumably to enjoy life to the max, without necessarily sharing the gains with others. The saying "He who dies with the most toys wins" comes to mind. This troubles me.

My faith in business leaders to do the right thing was restored somewhat this week however, when I read this article. With references to other studies, including a very good report published by Forbes, the authors suggest that mucking in and helping others is going mainstream. Leaders of successful businesses seem to be moving beyond selfish financial goals and beyond handing out cash, to helping out. This is inspiring stuff, and it should give us all hope. But more than that, it is a call to action. We all have a role to play—some as thinkers and 'thought' leaders, others as implementers and 'do' leaders. What role will you play?