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    Detecting competitive threats early

    One of the challenges that many businesses face is keeping up with the moving competitive landscape—and matching strategy to the competitive environment. All too often, something changes and businesses don't see it coming.

    As with any potentially destructive natural events like earthquakes and tsunamis, businesses need to monitor the landscape carefully to detect the emerge of competitive threats early—to maximise their response. The helpful article published by HBR this week encourages strategists to think carefully about how tomorrow's industry could be structured. The world-class authors posed five questions to help work through this. I commend the article to you.
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    When the penny drops and the fog lifts...the view is great

    Have you experienced the pure delight, the visual symphony, of looking to the horizon after reaching the pinnacle on a seemingly unending trek? When the view changes from the near detail of the next step to the overall context? Yesterday, I had exactly this experience with my research. After spending several weeks wading through a great pile of weighty tomes, academic articles and handwritten notes, feeling somewhat daunted by the seeming lack of progress, a penny dropped and the fog that'd been masking my view lifted.

    All new knowledge needs to be built on a worldview (technically, an ontology and an epistemology). In my case, discovering the most suitable starting point for my governance research. I've been struggling with this, because the theory of knowledge doesn't come naturally to me at all. Much of the governance research to this point has employed positivist (financial analyses), post-positivist (structure and composition research) or constructionism (boardroom behaviour) worldviews.

    Unfortunately, much of the research to date has revealed very little about the impact boards have on performance. Therefore, my work needed to look at the problem quite differently if any progress was to be made. The new lens finally became clear during a meeting with my Supervisor yesterday, when we explored a couple of seemingly left-field ideas that I'd been investigating in recent days. An intense 30-minute discussion around the whiteboard was all it took. The path forward became clear. And in case you're interested, the worldview is pragmatism, supported by a multiple-case study design and grounded theory.

    With the launching point now clear (in my mind, at least!), it's time to pause for a coffee and admire the view, before heading onward and upward again to face the next challenge. Thank you to everyone who has encouraged me in recent weeks, I (now) appreciate it.

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    Governance and professionalism: time to raise the bar

    Last week, I was invited, with 16 others, to help review a Competency Framework being proposed by the Institute of Directors. I commend this initiative, aimed at raising the bar. While competency of itself does not guarantee that any director will be effective, it is a move in the right direction.

    Last week, I was invited, with 16 others, to help review a Competency Framework being proposed by the Institute of Directors. I commend this initiative, aimed at raising the bar. While competency of itself does not guarantee that any director will be effective, it is a move in the right direction.

    During the wide-ranging discussion, several participants suggested that governance should be professionalised, like medicine, accountancy, law and several other professions. I support these calls—strongly. Why? Well, stories like this get under my skin. While the majority of directors fulfil their legal and ethical responsibilities well, sadly there are a few bad eggs that discredit governance in the public's eyes.

    The mechanism would be relatively straightforward, involving perhaps:

    • entrance tests (competency, references and interviews)
    • maintenance of professional standards (on-going education)
    • periodic re-registration (two- or three-yearly)
    • tiering (a general registration, and a higher level for directors of large, widely-held or publicly-listed companies)
    • a disciplinary tribunal (with teeth and a propensity to act)

    The Institute's optional accreditation scheme provides a useful starting point, but it falls short because participation is optional. In my opinion, governance must be professionalised, with a robust body and process not dissimilar to medicine (Colleges of Practice, Medical Council of New Zealand, Disciplinary Tribunal). Perhaps then the concerns expressed in the article—that directors can dodge bans—will become a thing of the past. Here's hoping.

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    On matching strategy to the competitive environment...

    How well do you understand the competitive environment your business operates in? Most strategic planners and executives know that matching their strategies to their environment is crucial. Further, most claim to have a good understanding of their environment. However, recent research conducted by BCG and published in HBR indicates that the majority of firms misread their environment. Consequently, they run the very real risk of adopting an inappropriate strategic style and/or developing flawed strategies.

    Helpfully, there are many good tools available (a quick Google search will get you started) to help planners and executives read their environment more accurately. It is my experience that firms that use these tools, and engage a skilled facilitator to challenge assumptions, tend to create strategies that are more well suited to their environments. And that's got to be good for business in these tough economic times, don't you think?

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    Time to resolve governance conflicts in CCOs

    An outstanding Editorial appeared in our local newspaper, the DominionPost, today. The editorial highlights the significant conflict of interest that exists when local government politicians are appointed to the boards of Council Controlled Organisations (CCOs). The appointment of local councillors—many of whom lack sound governance expertise, and all of whom are conflicted as the editorial argues—must stop. 

    Councils and local communities would be far better off if independent directors were appointed to the boards of CCOs (and held accountable through normal shareholder and fiduciary processes). Independent, commercially astute directors would focus entirely on their role of acting in the best interests of, and maximising the performance of, the company. In so doing, the returns to shareholders would more than likely improve over what would otherwise be possible with a highly conflicted Board.

    PS: I disagree with one sentence towards the end of the Editorial "...over time, superior systems will produce superior results." No. Governance is a complex and socially dynamic phenomenon. Over time, superior systems should produce superior results. 

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    Reading: On making sentences do something

    As a reasonably pragmatic type, my starting point when writing is function. Every sentence should have a purpose—it is more important to communicate the message fluently and eloquently than to dress the message in what some describe as "flowery language". Unlike many fiction writers, my default setting is to prioritise function over form.

    Yet when I read this article, I found myself thinking about my as yet unwritten thesis. Doctoral theses are limited to 100,000 words (about 270–300 pages), with an expectation that a robust argument will probably require 75,000–85,000 words. Gosh that seems like a lot. Why so long? Bulk for bulk's sake is never going to make the grade. Clearly a balance needs to be struck between function and form though, to ensure the expectations of the academic community are satisfied and that the essence of one's thesis is clearly communicated. But where does one draw the line between function and form?