Peter Crow
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BAM2014: Reflections

12/9/2014

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So, the 28th Annual British Academy of Management Conference is now over. Something approaching 800 delegates (total attendees, including late registrations) have considered over 650 papers, workshops and symposia over the last three days, on three adjacent sites centred on the Belfast Waterfront complex. Overall, the conference was well-run—although not without some interesting nuances. A few reflections, based on my experience: 
  • That the organisers successfully marshalled delegates to twenty-something meeting rooms spread across the three sites—in half-hour slots—was a sight to behold!
  • There was only one plenary session—the opening—to bring all of the delegates together and to reinforce the conference theme. Also, the opening was scheduled after lunch on day one, and there were no other plenary sessions throughout the conference. My experience at other conferences is that the opening welcome and keynote address typically occurs at the beginning of the first day, and a plenary keynote is delivered as first scheduled session each following day of the conference. It provides a very useful means of pulling people together to reinforce the conference: a sense of purpose if you will. I hope the organisers of future BAM conferences consider adopting the more traditional programme.
  • The catering was pretty good. Finger-food was the order of the day for morning and afternoon breaks and for lunch. While there weren't enough seats, the food was such that delegates could eat standing without too much difficulty.
  • While the number parallel tracks (24 from memory?) meant that delegates had a wide range of topic and paper choices at any given point, the unwanted effect (from my perspective and many others that I spoke to) as that the audiences for many papers were small. I would rather that the conference organisers set a higher bar on paper selection (select fewer, higher quality papers) and run fewer parallel tracks, but over a full three days.
  • The conference is an academic-cum-research conference. Consequently, many of the papers were quite theoretical with only tenuous practical application. This served to highlight the chasm that often exists between research and practice. One way of minimising this chasm might be to call applied research papers and case studies. In so doing, a broader audience of managers and executives might find value in attending the conference, to hear about emerging trends that they can utilise in practice in their own environment.
  • The breaks between sessions enabled much interaction between delegates. I was able to take advantage of this as well, to meet several esteemed thinkers and to bounce ideas around.

Next year, the conference will be held in Portsmouth, on the south coast of England. I've marked my diary.
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Peter Crow PhD CMInstD

Company director | Board advisor
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