ICMLG'15: Crucial attributes of successful entrepreneurs

Bob Perkins of Mercer University, Atlanta, has been studying leadership and entrepreneurship for many years. His recent focus has been on leadership theory and the discovery of essential tasks that entrepreneurs need to accomplish during the start-up phase of the business lifecycle. This work is necessary because many of the classical leadership models do not fit the start-up situation that well.

In his work to date, Perkins has identified three essential start-up task behaviours:

• Article a clear and compelling vision
• Build brand identity and image
• Assemble a capable team

Perkins' delivery was polished and his material interesting. However, I came away wondering whether these tasks are actually any different from that the leaders of larger enterprises need to perform. Then the penny dropped. The CEO of Coca-cola does not need to develop a brand identity, that work is already done. Perkins was quick to qualify his work as being at a preliminary stage, and that further analysis may see some adjustments and refinements. I look forward to following Perkins' work. If he can confirm the essential tasks, and form them into an entrepreneur-specific leadership model, the implications for commerce could be quite significant.