Leadership when it matters

It has been said that a leader without any followers is, in reality, just a person going for a walk. Followers are, by definition, necessary. But the presence of followers is an incomplete measure of a leader's effectiveness. Messages of praise by acolytes and enthralled observers are rarely useful indicators either. 

The winning of an election by a national politician, civic leader or a company director reveals little about the quality or effectiveness of their subsequent leadership. It simply shows they were more popular than their rivals on the day of the election! Consider the UK Prime Minister's victorious 'peace in our time' utterance in 1938 (which proved to be short-sighted, even deluded); the Watergate scandal (second-term presidential hubris); the Christchurch City Council's consents debacle (leadership ineptitude); and Wells Fargo's mis-selling of accounts (executive-level malfeasance). Chamberlain, Nixon, Parker and Stumpf were all thought to be leading well, but all ultimately stumbled when it mattered. 

That leadership is a function, not a position, is axiomatic. And like magnetism and gravity, leadership cannot be seen directly; only through its effects. Indicators of leadership effect include the behaviours, decisions and actions of a leader as an overall goal is pursued.

The past three weeks have produced innumerable examples of leadership behaviours and use of positional power to exert influence or make decisions in response of the COVID-19 outbreak. Here's a few examples:

• Chinese authorities initially covered up the outbreak.
• ​The President of the United States closed the border to travellers from the EU (and subsequently the UK and elsewhere), and claimed that the war on COVID-19 would be won by Easter.
• The Prime Minister of New Zealand implored to people to stay at home and be kind; and, in relation to locking the country down and implementing border controls, claimed to have acted early and hard.
• Singaporean and South Korean authorities locked down borders, and quarantined those confirmed or thought to have become infected by COVID-19.
• The British Prime Minister asked people to go about their business, but subsequently locked down the country, and caught the virus himself.​

An amalgam of factors contribute to any leader's effectiveness. These include (but are not limited to):

• Providing a clear and credible objective: ​Has the leader clearly articulated an overall vision or end-state to be achieved—and is it realistically achievable?
  
• ​Being visible: ​Is the leader visible, available and on-hand?
• Being consistent: Are the leader's actions and behaviours consistent, or are they variable depending on the immediate situation?
• Decisiveness: Does the leader make decisions with the intention of advancing towards the stated objective, using the best-available evidence and advice, or do they dither?
• Acting with integrity: Is the leader honest, with a strong moral compass, or do they mislead?
• Fairness and equity: Is the leader impartial?

Prime Minister of New Zealand, Jacinda Ardern, has been lauded for her handling of the COVID-19 outbreak. She is widely regarded as being a great and empathetic communicator, which should not be surprising given her training is in public relations and communications. The form is good, but what of the substance of her messages? Is Ms Ardern actually providing strong leadership, as many have opined? The factors listed above is one means of considering these questions:

• The Prime Minister has been highly visible during the COVID-19 crisis. She has attended press briefings, frequently appearing at the daily press update alongside the Director-General of Health and others to deliver news and answer questions. Her empathy with the plight of many is palpable.
• The stated objective, currently, is to eliminate COVID-19. New Zealand is the only country to have taken up this lofty goal. If it can be achieved, that would be wonderful. But don't think for a minute that it will be easy. It will require complete isolation at the border for an extended period. Is such strict isolation feasible given New Zealand is an international trading nation within a global economy? And what of the longer-term economic outlook? The credibility of the objective is dependent in no small measure on the exit path—how to restart the economy. As yet, nothing has been announced.
• The State of Emergency and enforced lockdown that New Zealand is enduring has stopped much economic activity. While the primary, logistics, healthcare and grocery sectors are operating, most retail stores and all non-essential businesses have been closed. Outdoor sports and fitness pursuits including team sports, surfing, mountain biking and many other types of outdoor exercise have been banned. Waiting times to enter supermarkets now exceed one hour in many places. The Police have been empowered to detain people flouting the rules, and individuals have been detained. Yet amongst this, the Minister of Health has seen it fit to ride his mountain bike and go to the beach. Of themselves, these actions by the Minister are not inherently unsafe. But they do set a poor example; a high degree of arrogance from a Minister who should have known far better. That the Prime Minister did not sack the Minister of Health immediately upon learning of his actions, or accept his resignation (which was offered), raises questions about the Prime Minister's performance, especially in relation to equity, consistency and decisiveness.
• Calls to close the border and implement strict quarantine measures were first made at the end of February. In the days that followed, a bevy of academics, researchers and some self-styled experts published predictions about the large number of people who would die to COVID-19 infections. Some suggested 10,000, others 80,000. These numbers have been repeated by the Prime Minister on several occasions, which has the effect of endorsing them. The Prime Minister also said that as many as 4000 people may become infected before the 'curve is flattened', a number that is less than the predicted number of deaths! All of this, despite the Director-General of Health, an exemplar of stability and consistency, saying that he expected the curve to flatten in 10–12 days (from the date of the lockdown) and that that the case count would rise to about 1000–1400 by then. And it has. Why the Prime Minister did not heed the advice of her top health sector official is not known. Dire predictions (and several at that) and worse-case scenarios are of little help when the likelihood of them occurring is, essentially, nil. Meanwhile, the border has remained porous, despite claims of acting early and hard, allowing infected travellers to not only return, but disperse around the country.

The picture that emerges here is one of a communicator who is endearing, building esprit de corps. But oratory without substance is not sufficient. Leaders need to set out a credible goal, clearly; be decisive and consistent;  and insist that decisions are acted on, in full.

​Calls for the Prime Minister to move beyond both empathetic sound bites and measures that would not look entirely out of place in a socialist regime are gaining traction. The time to consider the future is now; to forge the pathway towards economic recovery and the restoration of civil liberties within a functional civil society, is a matter of great urgency. And that is where the extent, quality and effectiveness of the Prime Minister's leadership will be laid bare. Leadership when it matters.